Phoooto
Brand Identity for Social Media
2023
Phoooto is a self-service photobox brand that embodies the boldness and zest of self-expression. The brand aims to be inviting and approachable, with a contemporary and trendy aesthetic that embraces a mature playfulness, creating a space for self-expression while maintaining sophistication.
Taking influences from the vibrant visual language of the Memphis Group from the 1980s, Phoooto’s color palette strikes a balance between playfulness and maturity. The brand’s typography direction features the combination of Helvetica Neue and Taviraj typefaces, imparting a clean and modern touch to its identity. Illustrations and stickers crafted as key visuals, capturing candid moments and imbuing the brand with a friendly and authentic vibe.
The illustration concept for Phoooto showcases the unique experiences that Phoooto offers, fostering artistic expression while effectively communicating the brand’s personality and values in an engaging and memorable manner.
In addition, stickers have emerged as a popular tool in visual branding, owing to their visual appeal, versatility, and interactive nature. They offer a creative way to engage and connect with the audience. At Phoooto, stickers are utilized as key visuals to portray quirky and fun characters, as well as energetic emotions, further enhancing the brand’s playful and inviting atmosphere.
© titis embun ayu
